Recently, Pizza Hut, as part of their “Book It!” reading program, highlighted books that promote LGBTQ ideology to children. For example, Big Wig is a book about cross- dressing aimed explicitly at a Pre-K through 3rd-grade audience.  The “Book It!” website describes the book as a “wonderful read-aloud (that) celebrates the universal childhood experience of dressing up….  acknowledging that sometimes dressing differently from what might be expected is how we become our truest and best selves.” 

There was a time when businesses found it wiser to remain largely worldview neutral. Now, given the pressure of outside watchdog groups, the tyranny of social media, and what may be called the “true believers” that dominate so many HR departments,  Companies, businesses advance ideas about good and evil, the nature of human beings, and the right way to organize society.  

The rise in aggressive LGBTQ propaganda through business has been a key to the movement’s dominance of culture. Pushing back will require two things. First, Christians called to corporate America who reject a privatized faith. Second, Christian consumers willing to connect their convictions with their wallets.